Mission and Strengths

Learning public relations, financial policies, governance systems, and other key corporate communication functions and practices.
Developing the abilities of a Corporate Communications Officer (CCO).

Role-playing and other useful methods will be used to help students develop the required skills to be a CCO of a corporation (here, mainly a CCO of an exchange-listed company) of a corporation. Specifically, the course goals are: (1) understanding public relations (PR) in a corporation; (2) understanding the investment analysis methods used by security analysts and institutional investors; (3) understanding investor relations (IR); (4) understanding the corporate social responsibilities (CSR) of corporate-related activities; (5) understanding the financial policies of a corporation; (6) understanding long-term improvement of corporate value (long-term management planning) and governance systems; (7) understanding corporate information disclosure (including integrated [consolidated] and annual reports) and; (8) understanding "soft law" disclosure policies. At the end, after experiencing and understanding these processes, teams will perform comprehensive summary presentations. The students thus experience:

• An understanding of activities related to public relations (PR), investor relations (IR), and corporate social responsibilities (CSR).
• An understanding of policies for long-term growth of corporate value (long-term business planning) and of governance systems.
• An understanding of corporate information disclosure (including both integrated [consolidated] and annual reports).