Mission and Strengths

With a business mindset and entrepreneurial spirit, we take on the challenge of solving social issues.

While the line between social and business issues is becoming thinner with advances in SDGs, ESG, impact investing, etc., social business has challenges that are different from those of conventional business. In addressing a social issue, it is essential to be in the shoes of the parties involved, rethink the issue from a multi-stakeholder perspective, and look at its whole picture through systems thinking.

Also, in creative problem solving, the key to success is to view change from a big-picture perspective, draw a “hypothesis of change,” and design a business model based on the short, medium, and long-term impact. Experiencing this non-linear and complex thought process with your team is also an opportunity to develop your ability to deal with complex problems in business situations.

• Ability to empathize to apply human-centered design
• Ability to do the systems thinking to apply the iceberg model
• Ability to understand diverse stakeholders
• Ability to draw Theories of Problem and Theories of Change
• Ability to design business models that solve social issues
• Ability to think critically through reflection
• Ability to test hypotheses
• Awareness of social issues