Mission and Strengths

Through industry-academic collaboration, students will be trained in themes related to actual business issues and learn practical planning of relevant marketing strategies.
Acquiring the skills and knowledge required for startup businesses and establishing plans for their extension to new businesses.

n order to tackle actual marketing-related issues faced by real companies, such as branding, channel strategies, and communications policies, each team will perform surveys, make analyses, and propose structured solutions to their target companies. This process will start with a company-based orientation and with quantitative and qualitative surveys and analyses of customer needs. Then the students will use the products and services of their target companies and of competitors, and perform other fieldworks. In addition, the students will include related studies of prior cases and present their ideas through methods such as brainstorming, in order to adjust and improve their final concrete proposals.

At the end of the course, the students will make presentations to their target companies, which in turn will evaluate their proposals. It is possible that these companies actually adopt the students’ proposals, which reveals how seriously involved the companies are in the learning process and gives the course a strong sense of reality and a practical nature.