Yoshio Aihara, a graduate student at Aoyama Gakuin University's Graduate School of International Management (Aoyama Business School: ABS), has been selected by Forbes magazine in the CONSUMER TECHNOLOGY category for Forbes 30 Under 30 Asia 2024, following last year's Forbes 30 Under 30 JAPAN 2023 selection of Japanese under 30 years old who are changing the world.

Forbes 30 Under 30 Asia is an annual award by Forbes, an economic magazine that publishes 44 local editions in 77 countries around the world, to recognise the next generation of under-30s in various categories such as arts, technology, education, and media in the Asia-Pacific region.

IVA Corporation, of which Yoshio is the CEO, operates Fake Busters, the country's No.1 share of the authenticity and forgery identification service based on AI, and was awarded for the second year in a row, following the Forbes 30 Under 30 Japan 2023 announced last year.

The company appraises trainers, apparel, brand bags, trading cards and other items using an appraisal team with diverse backgrounds, state-of-the-art specialist equipment and AI appraisal technology, and the total number of appraisals has exceeded 1.5 million. In addition to requests from individual customers, appraisals are carried out in cooperation with many companies such as Mercari and Book-Off. We support the reuse market by preventing the handling of counterfeit goods and promote businesses that contribute to the SDGs.

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Forbes 30 Under 30 Asia
IVA Co., Ltd.