本書では、ABSで行われている人気授業「ビジネスへの演劇アプローチ」の内容をもとに、演劇アプローチの解説となぜそれがビジネスに活きるのかを説明しています。具体的には、英国王立演劇アカデミーなどで教えられている、他者の視点を獲得するための技法を実際の舞台俳優が説明し、演劇アプローチで高まる共感性、身体性、即興性の3つの概念をもとに、それが活かされる「コミュニケーション、プレゼンテーション」、「販売、サービス、営業」、「製品・サービス開発、事業開発」、「企業理念や創業精神・パーパスの浸透」、「経営環境の変化への対応」の場面での効用を解説しています。また、ビジネススクールや企業研修でのワークの内容も開示しています。最後に、企業研修を導入したNEC担当者へのインタビューを紹介し、なぜ企業が演劇アプローチを必要とするのかを確認します。

Benefits for business! Theatrical Approach: Empathy, Physicality, and Improvisation to restore the vitality of your organization.

Aya Hirose (CEO, TobeLABO Inc. / Adjunct Instructor, ABS), Mao Suda (Instructor, TobeLABO Inc. / Adjunct Instructor, ABS), Kenichiro Kuroiwa

Based on the popular "Theatre Approach to Business" course offered at ABS, this book explains the theatrical approach and why it is useful for business. Specifically, an actual stage actor explains the techniques for gaining the perspective of others, which are taught at the Royal Academy of Dramatic Art, and demonstrates how the three concepts of empathy, physicality, and improvisation that are enhanced by the theatrical approach.

The book explains the benefits of the theater approach in "communication, presentation," "sales, service, and marketing," "product and service development," "business development," "penetration of corporate philosophy, founding spirit, and purpose," and "response to changes in the business environment.

The book also reveals the content of its usefulness in ''responding to change'' scenarios. We also reveal the content of work done in business schools and corporate training programs. Finally, we feature the interviews with NEC employees who have implemented corporate training to confirm why companies need the theater approach.